Starbucks and Chipotle, as well as many small independents have launched web3 initiatives to stay relevant to those who are looking for elevated forms of guest engagement. With technology giants making easier to reach mainstream audiences, 2023 will be a transformative year for this next evolution of the internet. This session will discuss how these brands are executing Web3 to ensure their future business results, the key trends in this space, and how any restaurant can implement Web3 initiatives to reach the next generation of guests.