Eliza Shirazi

Eliza Shirazi was a college student when she noticed the lack of community-centered fitness options for women. That changed when Eliza founded Kick It, a kickboxing method that promotes health and wellness while celebrating and inspiring women to lead a healthy life and make authentic connections with other women. This loyal follow­ing dedicated to female empowerment is better known as the Fem­pire®. What began as a passion-fueled project years ago has since turned into a well-respected brand that has certified more than 400 instructors, partnered with brands like PopSugar and New Balance, and has been featured in major publications like Glamour, SELF and Teen Vogue.