April 2-4, 2023

Boston Convention & Exhibition Center Boston, MA

Sponsored By:

  • The MRA

Mike Covino

Mike Covino

Mike Covino

President & CEO, Niche Hospitality

The leadership behind Niche Hospitality begins with its founder, Mike Covino. Mike has over 26 years of experience in hospitality and over the course of his career has become one of the industries leading restaurateurs in an increasingly competitive and prolific market with locations in Worcester, Leominster, Marlborough, and Wellesley, Massachusetts. In addition to conceiving and launching 19 restaurants under the Niche brand, Mike has shared his expertise while consulting on multiple restaurant openings and revamps, including branding, build-outs, menu development, and implementing back-end POS support systems with the help of his talented team of employees. In addition to his passion for hospitality and his family, Mike is an avid fitness expert with the peak of his training culminating in the completion of the Death Race in 57 sleepless hours, a physically and mentally taxing competition in which completing the race is not only rare, it’s unexpected.